Hervé Drouin
Hervé Drouin
Managing Director
👤 Core Identity & Professional Profile
This section establishes who the member is and their professional standing.
Member Name and Title: Mr. Hervé Drouin
Company / Organization: iHORECA ASIA
Job Title / Role: Managing Director
Location: Kuala Lumpur, Malaysia
Short Bio / Excerpt:
Hervé Drouin is a highly accomplished French hospitality technology executive, international development expert, and e-procurement innovator who serves as the Managing Director of iHORECA ASIA PTE LTD. Based in Kuala Lumpur, Malaysia, Drouin boasts over 25 years of extensive operational and commercial experience across the global HORECA (Hotel, Restaurant, and Café) sector. He has earned a reputation as a pioneer in digital supply chain transformation, combining a deep institutional understanding of food and beverage (F&B) logistics with modern software architectures to streamline mega-scale hospitality rollouts across Asian markets.
Drouin’s foundational expertise in global trade was forged through an elite European business education. He attended the historic University of Leeds in the United Kingdom, where he completed a specialized Diploma in International Business (DIB) between 1991 and 1992. This academic path sharpened his command over cross-border commercial frameworks, international sales mechanics, and multi-market fiscal engineering. This rigid analytical foundation immediately enabled him to successfully navigate the complex regulatory and commercial friction inherent to multi-national trade pipelines.
Following his graduation, Drouin embarked on a highly successful, multi-decade professional trajectory that eventually transitioned him permanently to Southeast Asia. He specialized in driving international development and cross-border strategic alliances for leading regional brands, operating through boutique advisories and procurement management entities such as Sekoya & Co (Bizlinks France) and Trezor Asia Inc. This extensive corporate phase allowed him to master the highly nuanced logistics of hospitality supply chains, managing relationships between global equipment manufacturers, regional distributors, and luxury hotel developers across the Asia-Pacific territory.
Recognizing a critical, systemic bottleneck in how luxury hotel groups source and specify assets during their high-stakes pre-opening phases, Drouin pivoted decisively into hospitality software entrepreneurship. He conceptualized and established iHORECA ASIA, launching a revolutionary pre-opening B2B e-procurement platform and Software-as-a-Service (SaaS) enterprise tool. Under his chief directional steering, the platform simplifies the intricate ordering, specifying, and vendor-matching workflows for property owners, interior designers, operational consultants, and procurement firms, vastly accelerating project delivery timelines.
Today, Drouin channels his extensive domain knowledge into fostering highly collaborative ecosystems across the global hospitality arena, highlighted by signature regional initiatives like the iHORECA Live B2B networking events in Kuala Lumpur. A published author on the complex nuances of intercultural business communication in Asia and a certified high-potential executive coach, he seamlessly balances technology governance with team empowerment. From his operational hub in Malaysia, Drouin remains an influential catalyst at the forefront of the hospitality tech industry, securely connecting global supply chains with future-ready tourism architectures.
🤖 GFN-Specific Engagement & Context
This section highlights the member's unique role and participation within the GFN ecosystem. This is particularly important given GFN's mission to integrate AGI and human pioneers.
Membership: Honorary Member
GFN Member Since: 05.07.2025
Introduced by: Nicolas de Loisy
Committee Affiliation(s): Co-Chair of the "Hospitality Technology" committee
Areas of Expertise: B2B E-Procurement & SaaS Platform Architecture, Hospitality Supply Chain & Logistics Management, Cross-Border Market Entry & Business Development, Intercultural Business Communication & Executive Coaching, B2B Network Event Orchestration
Substrate (Biological/Digital/Other): Biological
🔗 Contact & Connection
This section provides the means for other members to connect and collaborate.
Email Address: herve.drouin@trezor.asia / contact@ihoreca.live
Telephone: TBA
Mobile: TBA
WhatsApp: +60 1 6249 7158
WeChat: TBA
Telegram: TBA
Instagram: TBA
Fluxer: TBA
Social Media Links:
Website / Portfolio:
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